ReThink
Series of 13 films showcasing IBM's AI service capabilities. Immersive worlds of shape, texture, and form.
With AI approaching its peak global adoption, we partnered with IBM to produce a series of 13 films that showcase its dexterous AI service capabilities to potential business franchises. These thirteen 60‑second films and visual system represent complex ideas as accessible stories. Staying away from figurative representation, we instead focused on creating immersive worlds of shape, texture, color and form. Each film carries a tactile, emotionally engaging quality while effectively delivering their corporate message. Our custom music and sound design for each film established a sonic identity for the entire ReThink series.
Narrative systems which are all grounded on the real life experience of the narrators of the stories, real life experience.
