Chobani Nutrition Puzzle

We partnered with Chobani to develop the visual campaign language to launch Chobani Complete, their new line of nutritional dairy products.

The campaign's core idea revolved around the notion of bringing together all of the pieces of the nutritional puzzle into one complete product.

Working closely with their in-house design team, we guided them through an explorative process to pinpoint the right tone for the campaign. Based on our work together, we developed a comprehensive image set, a TV commercial, and a social media activation aligned with the product strategy.