Camry 2018 Campaign
US Toyota Camry 2018 OOH and print campaign. Car parts integrated into bespoke typography and visuals.
Commissioned to develop the US Toyota Camry 2018 out-of-home and print campaign. The brief was technical prowess. We wanted to show what makes this car exceptional before you ever sit in it.
We took original Camry components, engine parts, suspension systems, aerodynamic surfaces, and composed them into a suite of visuals where engineering becomes graphic design. Each piece isolated, elevated, and arranged with the precision of a technical drawing but the impact of a billboard.
To complete the visual language, we designed bespoke typography for the campaign messaging. Custom letterforms that carry the same engineered quality as the parts themselves. Mechanical yet elegant, built to perform at scale across out-of-home formats nationwide.
