Impossible Foods

In collaboration with west we explored visual language possibilities for the start up Impossible Foods who are making big leaps in recreating meat from plants in a natural way in order to save our planet. Since a healthy earth is there focus point, the identity is taking this as a cue, the earth surface consists of 71% of water and the rest is made up of all the continents. This is reflected in the color use and its proportion.

Shapes and Proportions

Movement

Packaging

Playful Logo

Dynamic Gestures

Client — Impossible Foods
Agency — West, SF
Creative Direction West – Jordan Crane
Art Direction West – Sam Renwick
Creative Direction, Design and Production — CATK
Animation — CATK and Dominik Grejc
Sound Design and Music – CATK and Ines Graf