United Colors of Benetton approached us to create a concept for video installations in their flagship stores around the world. After a successful pitch, we worked on 27 clips presenting the Fall/Winter collection of 2011/12.
Each clip was adapted for a specific installation set up in each shop. The clips have been running in Benetton’s flagship stores around the globe, including Barcelona, Bologna, Dehli, London, Milan, Moscow, Munich and Shanghai.
Since this was an ongoing experience leading into and through the winter holiday season, we were able to work with a broad range of themes. The Benetton Live Windows project is entirely open to experimentation, allowing us to take the Benetton brand experience a step further and deliver a series of video installations which have earned considerable attention. The clips were supported by our musical soundtrack.